Out-of-home Advertising Formats

Outdoor advertising formats allow brands to connect with people in real-life moments, exactly where attention is highest. From classic billboards to premium digital screens, Bauer Media Outdoor offers a wide range of out-of-home (OOH) and digital out-of-home (DOOH) advertising formats across Belgium.Whether you’re a local business or a national brand, our advertising formats help you reach audiences on the street, in cities, and along major roads, delivering visibility, impact, and measurable results.

Adshel

Coverage, impact, and engagement : Adshel is everywhere

Adshel Live

Where brands come alive

Billboard

Delivering national large format reach

Billboard Live

XXL premium high-impact digital experience

Adshel Station

Reaching the largest indoor audience

Station Live

Engaging the largest indoor audience with dynamic messaging

Busses/TEC

Your brand on the move, connecting with your highly mobile audience

Urban Media

Turning your brand into an unforgettable experience

What are Outdoor Advertising Formats?

Outdoor advertising formats refer to the different physical and digital media used to display advertising messages in public spaces. These formats are designed to deliver high reach, strong visibility, and repeated exposure throughout people’s daily journeys.

At Bauer Media Outdoor, our formats are strategically located to ensure your message is seen by the right audience, at the right time, in the right place.

Choosing the Right Format for Your Campaign

Choosing the right outdoor advertising format depends on your campaign objectives, target audience, and geographic coverage. Brands focused on awareness may prioritise billboards, while local campaigns may benefit more from street-level formats. Digital formats are ideal for advertisers seeking flexibility and real-time optimisation.

A well-planned outdoor advertising strategy often combines multiple formats to maximise reach and effectiveness. Expert guidance helps ensure that each format supports your campaign goals and delivers measurable results.