The year 2024 is off to a great start for Nissan as the brand joins forces with Urban Media and Clear Channel for a major campaign featuring the Nissan Qashqai e-POWER on the 3D LED Wall XXL at key train stations in Belgium.

On the occasion of Salon Conditions, Nissan is offering the public a memorable experience with the 3D LED Wall XXL at Antwerp-Central station, Brussels-Central station and Namur station. The Nissan Qashqai e-POWER, the brand’s emblematic vehicle, takes centre stage in 3D on a giant H3xL4 metre screen in a unique environment, captivating the attention of the many commuters at the start of the year. The opportunity to establish a meaningful connection with travellers.

REPLACE WITH YOUTUBE EMBED: https://www.youtube.com/embed/iNJ5arxTUiM

This innovative initiative is part of a large-scale campaign deployed upstream on several Clear Channel advertising formats, both digital and print. The More O'Ferrall 36m² and 16m² panels in Belgian city centres and major towns, Billboard Live Street screens in Brussels and 13 Billboard Live Station screens in railway stations ensure maximum visibility for the action.

"As we enter 2024, Nissan is proud to launch a large-scale campaign highlighting our iconic Nissan Qashqai e-power crossover. This immersive experience is a perfect match for our innovative e-POWER technology, featured in our electrified range. In partnership with TBWA and Clear Channel, we are delivering a memorable experience to the public, creating a meaningful connection with travellers in key stations across Belgium" explains Rémy Le Gall, Marketing Director Nissan BENELUX.

"This initiative represents Nissan's commitment to innovation in the promotion of our vehicles. The 3D LED Wall XXL allows our Nissan Qashqai e-POWER crossover to take centre stage in a captivating way, creating a powerful connection with our audience. We are delighted to be working with our creative partners to give maximum exposure to this immersive campaign, which also extends to various advertising formats across Belgium. says Lucía Chávez Paz, Marketing communications, Digital and CRM Manager Nissan BENELUX.

The campaign can be seen until 28 January and is the result of collaboration between Nissan, TBWA, Make, Outsight – recently acquired by Billups, Urban Media and Clear Channel.

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