Bauer Media Outdoor announces that it has secured the urban street furniture contract for Blankenberge. This 18-year partnership strengthens the company’s position as the undisputed (D)OOH market leader across the entire Belgian coast.

A strategic strengthening of (D)OOH coverage in Flanders

The deployment will include 21 shelters and 16 advertising information panels, representing a minimum of 58 advertising faces, including 10 digital screens, significantly strengthening Bauer Media Outdoor’s DOOH coverage in Flanders. Blankenberge has around 20,600 inhabitants and is undoubtedly one of the most popular seaside resorts on the coast: a key destination for advertisers seeking local presence, strong tourist impact, and year-round campaign continuity.

This win builds on our existing presence in Koksijde, Ostend, Nieuwpoort, andBredene, and confirms Bauer Media Outdoor’s position as the undisputed leader on the Belgian coast, with high-quality, consistent coverage.

A sustainable and responsible network

True to its commitment to more responsible communication, Bauer Media Outdoor will deploy low-environmental-impact solutions in Blankenberge. The digital screens installed will be the most energy-efficient on the market, and 100% of the shelters will be refurbished units, fully aligned with a circular economy approach that maximises the use of existing resources. This sustainable strategy combines innovation, performance, and respect for the urban environment.

A medium serving the city and the public

Beyond the installation, maintenance, and advertising operation of the street furniture,the partnership includes institutional visibility for Blankenberge, dedicated to municipal communication and city marketing. Bike shelters will also be added to the network, contributing to smoother mobility and a high-quality urban experience for both residents and visitors.