Urban Media and Cristal are offering an innovative advertising experience in railway stations with the Holographic Cube: a unique combination of technology and creativity for a bold campaign.

This innovative advertising action transforms the traditional advertising experience into a captivating and interactive one by means of a unique holographic creation, presented in a cube specially designed for the occasion.

REPLACE WITH YOUTUBE EMBED: https://www.youtube.com/embed/fUFrOjzRBpo

The stunning installation, featuring Cristal lager in a brand new format, has surprised travellers and passers-by at Brussels-Central station, and will continue its journey at Liège-Guillemins station. The iconic Cristal bottle and can have come to life in a striking display of colour and special effects, put together by Urban Media’s creative team using state-of-the-art techniques.

The action runs until 16 July and is the result of a collaboration between Alken Maes, Dentsu Benelux, Urban Media and Clear Channel.

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