Bauer Media Outdoor Belgium announces a strategic partnership with TVSKI, a premium DOOH media owner present in the leading French winter sports resorts. This collaboration now enables advertisers to reach Belgian holidaymakers: a young, affluent and highly receptive audience, right at the heart of their mountain stay, through a powerful digital network in a particularly favourable context for advertising impact.

The partnership provides access to a premium DOOH setup comprising 61 digital screens and 3 large-format screens, installed in high dwell-time locations, notably around ski lifts. The network is deployed across seven iconic resorts in the French Alps, including Val Thorens, Courchevel, Méribel, Chamonix, Megève, La Plagne and Avoriaz, which together recorded nearly 27 million ski lift journeys during the 2023/2024 winter season, with,with growth forecasts for the current season.

Highly popular with Belgian visitors, these destinations offer an ideal environment to engage a young, high spending, engaged and receptive audience during moments of leisure and disconnection. In this context, DOOH fully demonstrates its effectiveness: 91% of respondents associate on-screen communication with modernity and innovation, 83% say it captures attention and sparks curiosity, and 75% of skiers recall a message displayed on digital screens.

With this offering, Bauer Media Outdoor Belgium strengthens its international positioning and expands its DOOH footprint beyond traditional urban environments, providing brands with contextual and experiential digital activations aligned with key moments of mobility and consumption.