Shocking billboard for Jupiler 0.0% with Urban Media and BBDO! A few days ago, the Brussels public was surprised by two billboards with a striking design. The glass of the planimeter appeared to have exploded following a major impact, revealing a message raising awareness of responsible driving.

This action is part of a more global campaign. As a reminder of the dangers of drinking and driving, Jupiler has created a unique beer glass: made from broken glass from an alcohol-related road accident.

Instead of a traditional campaign, Jupiler has opted for an object that is particularly close to its target group. Consumers are surprised and educated at the very place where they drink: in bars, and even... in their hands. The glass conveys the following message: cars can have a second life. Humans can't. When you drive, drink 0.0%.

The OOH campaign is the result of a collaboration between AbInbev, BBDO, Publicis Groupe, Outsight, Urban Media & Clear Channel.

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