Re=Bel, a platform for sustainable and committed investment, right up to its communication with Clear Channel and Urban Media.

After a high-impact responsible OOH campaign, Belfius is giving its communication a second life! In addition to its national visibility in large format, the brand has opted for 3 huge tarpaulins in Brussels (Bvld Anspach and Sablon) and Antwerp (Sint-Jansvliet). These were equipped with theBreath®, the revolutionary technological innovation for the environment proposed by Urban Media and Clear Channel. Belfius then commissioned Urban Media to recycle its 3 mega tarpaulins. These were transformed into 1,350 unique pieces, such as computer cases and bicycle bags.

REPLACE WITH YOUTUBE EMBED: https://www.youtube.com/embed/LJ3pVw6QP20

TheBreath®

Consisting of an innovative material, theBreath® works like a giant air filter in the heart of the city. The density of buildings in city centres creates an 'urban canyon' effect, defined as the space overhanging the streets between these buildings. This 'urban canyon' concentrates all kinds of pollutants emitted by these same buildings and car traffic. Tarpaulins equipped with theBreath® have made it possible to significantly improve air quality by absorbing the equivalent of the polluting emissions from thousands of cars.

Because Clear Channel is not just a platform for brands, but also a platform for collective utility, it aims to think together with its partners & advertisers to offer them OOOH solutions that really make a difference.

The campaign is the result of collaboration between Belfius, Initiative, Rapport, Urban Media and Clear Channel.