The best Coca-Cola ever? Coca-Cola zero sugar invites you to find out with its latest creative OOH campaign featuring a giant dispenser.

After Antwerp, Brussels is now home to the Coca-Cola zero sugar dispenser. In front of a huge tarpaulin in the brand's colours in the heart of the capital (Place de Brouckère), the public is invited to discover the new taste and look of the emblematic drink. After requesting certain information via touchscreen, the dispenser delivers a can or a voucher for a Coca-Cola zero sugar.

REPLACE WITH YOUTUBE EMBED: https://www.youtube.com/embed/jqgur3bGe7Q

In addition to this creative dimension, the action is reinforced by national visibility on the Adshel Live network, which combines the differentiation and impact of out-of-home digital (City Play) with the massive coverage of paper (Adshel 2m²).

The campaign can be seen until 2 August and is the result of collaboration between Coca-Cola, UM Belgium, Rapport, Urban Media and Clear Channel.