Sales figures up 29% even after a promotion has taken place!

JCDecaux and Clear Channel have presented, in collaboration with GfK, the second wave of their study on the ROI of OOH advertising for the FMCG sector. The aim of this 2nd wave was twofold: to obtain confirmation of the results of the first wave, and to respond to the demand for more insight into the effect of promotions in OOH campaigns.

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