For the launch of its new Wild Limited Edition in collaboration with artist Juan Travieso, PERRIER® invites the public to immerse themselves in its wild world in Antwerp. Nature emerges in the heart of the city. Only the most intrepid dare to cross the tunnel of the "experience box", which leads them directly into the jungle of all dangers for a terribly wild adventure.

In the darkness, the wildest details come to life: piercing eyes, indomitable strength, intimidating posture. Surrounded by exotic plants and mysterious growls, the adventurers pass through a wall of creepers and a smoke screen while brushing past a majestic tiger. If they manage to brave the dangers of the jungle, their courage will be rewarded and they will discover the terribly wild PERRIER® slims cans, in a very limited edition. With this unique and exuberant action, the brand invites social experiencers to reveal their wild spirit in the heart of the urban jungle.

REPLACE WITH YOUTUBE EMBED: https://www.youtube.com/embed/muk7LrEtSNY

The brand has retained young artist Juan Travieso to collaborate on this very wild limited edition. His revealing style combines parallel universes, 3D models, nature, majestic animals and vibrant colours. The result? A series of slender bottles and cans - the slim cans - with an assertive bestial character and a resolutely lifestyle capsule collection

The action takes place from 23 to 27 October at Antwerp-Central station and is the result of a collaboration between PERRIER® and Urban Media.

Please note that since May 2017, Publifer has been the sole operator of advertising on the railway estate

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