Study of the impact of out-of-home on sales for FMCG brands in the media mix.

To meet the needs of many FMCG advertisers seeking a better understanding of the effects of advertising, JCDecaux and Clear Channel joined forces and commissioned GfK Panel Services to examine the impact of OOH on sales.

The result is a unique study. Not only did it examine the rate of incremental sales generated by an OOH advertising campaign: the impact on a brand`s penetration rate (additional new buyers), as well as on the buying intensity of a brand`s consumers in relation to the category, were also part of the research focus. And this over both the short and long term. Discover the results:

To meet the needs of many FMCG advertisers for a better understanding of the effects of advertising, JCDecaux and Clear Channel joined forces and commissioned GfK Panel Services to examine the impact of OOH on sales.

The result is a unique study. Not only did it examine the rate of incremental sales generated by an OOH advertising campaign: the impact on a brand`s penetration rate (additional new buyers), as well as on the buying intensity of a brand`s consumers in relation to the category, were also part of the research focus.

REPLACE WITH YOUTUBE EMBED: https://www.clearchannel.be/wp-content/uploads/2020/05/The-WHOOHW-Survey-FR.pdf