With the launch of Campaign Visualiser, Bauer Media Outdoor is expanding its range of tools for optimising and measuring of (D)OOH campaigns. Deployed on a fully redesigned website following the brand’s rebranding within Bauer Media Group, this new tool strengthens the support offered to advertisers and agencies from creation to performance.

With Campaign Visualiser, Bauer Media Outdoor offers a simple and intuitive digital tool that allows campaigns to be instantly visualised in real urban environments and across all its different (D)OOH formats. In just a few clicks, advertisers and agencies can project their campaigns, validate their creative concepts and simplify campaign presentations before going live. The tool is directly accessible via the Bauer Media Outdoor website.

This launch is part of a broader, technology‑driven approach designed to support advertisers and agencies at every stage of their campaigns. Upstream, Bauer Media Outdoor provides creative pre‑testing solutions bundled within the Creative Visual Impact Package, including PaperScan and LiveScan (visual journey analysis in print and digital), 3D Journey (immersive projection in real‑life environments) and Blow Up (field testing of digital creatives).

Once a campaign is complete, its effectiveness can be measured using data‑driven post-testing and analysis tools, such as Cobra Research, which assesses OOH campaign recognition and attribution, and the OOH Efficiency Model, a drive‑to‑store measurement solution based on aggregated and anonymised location data.

By combining projection, creative optimisation and performance measurement, Bauer Media Outdoor is establishing an ecosystem of technological tools dedicated to optimising Out‑Of‑Home effectiveness.

“These tools are in not intended to assess creative talent, but rather to provide technical support to agencies and advertisers in order to maximise the visual appeal and effectiveness of their OOH campaigns,” says Baudouin van de Berg, Sales Director at Bauer Media Outdoor.

For more information, please contact your usual Bauer Media Outdoor representative.