Bauer Media Outdoor is supporting ING in a nationwide campaign aimed at increasing the visibility of the ING Start-up Package among new entrepreneurs. Running on Adhsel Live screens until February 22, this activation takes place during a key time of the year, marked by a peak in new business creations through a smart, creative, and contextual DOOH approach.

At the beginning of each year, a significant number of self-employed professionals and young companies enter the market. Building on this momentum of renewal, ING is collaborating with Bauer Media Outdoor to maximize the impact and relevance of its communication and effectively reach entrepreneurs and “Starters.”

The “ING Starter” campaign leverages Dynamic Creative Optimization (DCO) technology, enabling advertising messages to be tailored according to the urban environment and targeted geographic area. The creative spot features the fixed headline “Start like a lion” at the top, while the lower section varies, highlighting self-employed professionals and giving them advertising visibility tailored to their location.

The campaign is the result of a collaboration between ING, Initiative, AdsomeNoise, and Bauer Media Outdoor.