To mark the highly anticipated launch of Streamz’s new flagship TV format "Naked Attraction Vlaanderen," the creative unit of Bauer Media Outdoor (Urban Media) is orchestrating an innovative, bold, and captivating (D)OOH poster campaign from September 6 to 13, designed to engage the general public right in the heart of Antwerp-Central station.
Building suspense step by step
A bold and unfiltered show of British origin, "Naked Attraction" lands in Flanders starting September 14 on Streamz. The show reinvents dating conventions by exploring the psychology of physical attraction. Its iconic concept? Contestants revealed literally "layer by layer," from the bottom up, inside colored glass pods.
To translate this TV mechanic into Antwerp-Central station—more specifically in the Monumental Hall—Urban Media, with the support of Billups and Omnicom Media (PHD), staged a Led Heptagon that adopts the core principle of the show: the step-by-step reveal.
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An immersive and provocative experience in the public space
The goal of this (D)OOH (Digital Out-Of-Home) activation is to go beyond simple advertising to spark immediate curiosity and generate maximum buzz. Through plays on transparency, visual dynamics, and the strategic use of urban digital screens, passersby experience a staging that piques their interest and reinvents interaction with street furniture.
"A talked-about format like Naked Attraction requires a media strategy that is just as raw and impactful," emphasizes Kath Soontjens, Business Leader at Omnicom Media (PHD). "By betting on innovative and immersive formats, we stand out from visual clutter to generate genuine interest and sustainably engage the 18-44 target audience."
The activation is visible from September 6 to 13 and is the result of a collaboration between Streamz, Billups, Omnicom Media (PHD), and Urban Media (Bauer Media Outdoor).
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