Bauer Media Outdoor announces that it has secured the street furniture contract for the City of Sint-Truiden. Concluded for a 10-year term, this partnership confirms Bauer Media Outdoor’s growth momentum in Flanders and strengthens its digital network in a strategic region.
Strengthening (D)OOH presence in the heart of Limburg
The network deployed in Sint-Truiden will include 41 bus shelters and 14 FSUs (free-standing units). Bauer Media Outdoor will install 20 latest-generation digital screens, significantly boosting the company’s DOOH coverage in Limburg.
With a population of over 42,000, Sint-Truiden is one of Limburg’s primary urban hubs. As an economic, tourist and cultural centre, the city boasts strong regional appeal and high mobility traffic, offering advertisers a premium communication environment.
This new concession enhances Bauer Media Outdoor's DOOH coverage in Flanders and confirms the group's commitment to its nationwide rollout, focusing on developing high-quality, consistent coverage in high-potential cities.
A commitment to sustainability
In line with its responsible development strategy, Bauer Media Outdoor will prioritize low-environmental-impact solutions. The installed digital screens are the most energy-efficient on the market, reflecting an approach that balances innovation and advertising effectiveness with respect for the urban environment.
A partnership benefiting the city and its residents
Beyond the installation and commercial operation of the street furniture, this partnership will provide the City of Sint-Truiden with a modern network that promotes local information, highlights events and enhances the city's overall profile.
This new collaboration illustrates Bauer Media Outdoor's commitment to supporting cities in their development by offering communication solutions that are innovative, sustainable and beneficial to all citizens.
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