According to the report published by UMA (United Media Agencies), the Out-of-Home (OOH) advertising sector in Belgium and the Grand Duchy of Luxembourg continues to shine in 2025. For the fourth consecutive year, OOH media investments have achieved double-digit growth, rising +13% compared to 2024, a result that clearly reflects the strength and positive momentum of the medium.

In a constantly evolving media landscape, OOH remains a trusted channel, rooted in the real world and connected to people in their daily movements. Visible 24 hours a day, 7 days a week, and accessible to all, it captures attention in a natural and respectful way, never intrusive.

Blending heritage with constant innovation, OOH has proven its ability to evolve over time while maintaining its credibility and the trust of its audiences. Driven by digital transformation and the smart use of data, Digital Out-of-Home (DOOH) offers advertisers new opportunities: greater flexibility, enhanced contextual relevance, increased agility, and ever more precise campaign optimization.

As such, it is a valued medium and a true platform for brands, seamlessly integrating into daily life and creating meaningful visibility, both for brands and for messages of public interest.

Bauer Media Outdoor would like to thank its clients and partners for their continued trust, as well as its teams, whose energy, talent, and dedication bring this medium to life every day.

For more information, please refer to the UMA report (2025).

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