A legendary alliance, now in a can! To mark the launch of Jack Daniel's & Coca-Cola, Urban Media is setting up an unusual campaign with an innovation never before seen in out-of-home: the Levitation Wall XL, where the can appears to float in the air. To accompany the arrival of Jack Daniel's and Coca-Cola in cans, Urban Media set up an innovative campaign at Antwerp-Central station, with the launch of a brand new creative solution: the Levitation Wall XL. This system is based on a technique that creates an effect of weightlessness, playing with perception and offering a minimalist, striking setting. A striking illusion that visually translates the alchemy between Jack Daniel's and Coca-Cola: a balanced, fluid and perfectly assembled blend.
As a complement, the campaign is being rolled out in strategic locations at Antwerp-Central station, offering maximum visibility with the Wrapped Balcony – an immersive wrap that envelops the space and reinforces the impact of the message - and Elevator Walls XL, transforming every journey into direct contact with the brand.
The campaign, which ran until 6 March, is the result of a close collaboration between Coca-Cola, EssenceMediacom, Kinetic, Urban Media and Bauer Media Outdoor, combining expertise and innovation to deliver an extraordinary experience.
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