Bauer Media Outdoor and Orange team up for Belgium’s largest street and station DOOH activation

Bauer Media Outdoor is taking its Digital Out-of-Home (DOOH) offering to the next level with Roadblock, an unprecedented media opportunity on the Belgian market. This solution delivers exclusive, uninterrupted visibility across the country’s entire DOOH network. For this first, Orange occupied the DOOH network this Thursday, October 29, between 4:30 PM and 5:30 PM, to roll out its Halloween campaign: “Bring your phone back from the death”.

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An exclusive presence to make a lasting impression

The Roadblock activation allowed Orange, a major telecommunications operator, to engage consumers directly and exclusively for a full hour.

Deployed simultaneously across 152 cities nationwide, this operation spanning over 1065 digital 2m² screens represents the largest street and railway station DOOH activation ever executed in Belgium.

The chosen time slot (4:30 p.m. – 5:30 p.m.), ahead of the Halloween weekend and the autumn half-term break, maximized contextual impact and boosted engagement with audiences on the move.

“This new Roadblock solution offers advertisers an unprecedented approach, enabling major product launches to be delivered with maximum power and impact at a national level,” says Baudouin van de Berg, Sales Director at Bauer Media Outdoor.