After making its mark during previous major international competitions, Goal of the Day is making its big comeback for the FIFA World Cup 2026. For the fifth time, RTBF, VRT, VAR, Bauer Media Outdoor and RMB are combining their expertise to offer the advertising market a daily activation with high emotional and media impact.

A Simple Concept, Maximum Impact

The principle remains simple and powerful: each day of the competition, the best goal scored the previous day is broadcast on Bauer Media Outdoor’s digital screens in streets and railway stations, in association with an exclusive sponsor. An effective way to extend the emotion from the pitch into public spaces and position the partner brand at the heart of the sporting news.

From June 11 to July 20, 2026 — 34 active days — the initiative will roll out the “Goal of the Day” across a selection of Adshel Live and Station Live screens, Bauer Media Outdoor’s digital street and railway station network in Belgium, while also benefiting from extensive amplification on television, radio and digital platforms via the official broadcasters. Each goal thus becomes a true media content asset, amplified across all touchpoints.

A Unique National Collaboration on the Belgian Market

The 2026 edition confirms the national dimension of the project with a structured French- and Dutch-speaking collaboration: RTBF and RMB for the French-speaking side, VRT and VAR for the Dutch-speaking side, and Bauer Media Outdoor providing DOOH power. RMB oversees production and creative coordination of the activation.

Together, they form a coherent cross-media ecosystem capable of offering advertisers daily visibility for five weeks in a premium, contextualized environment fully aligned with the sporting agenda.

An Exclusive Opportunity for Brands

Already awarded an AMMA Award for its creative use of media, the activation has established itself as a benchmark in event sponsorship. This fifth edition aims to go even further in terms of power, reach and editorial integration.

The offer is open to one partner wishing to associate its brand with the most memorable moments of the 2026 World Cup and benefit from a unique activation on the Belgian market.